Your words matter in marketing! Try incorporating these in your next project.

YOU – Marketing is all about the consumer

FREE – Who can resist a freebie?!?

BECAUSE – Show the consumer WHY they need it.

RISK-FREE – The consumer feels secure giving you their money.

SECRET – Everyone wants in on a special tip, trick or deal.

INSTANTLY – Promises a quick payoff for their time/money.

LIMITED TIME – Creates a sense of urgency

EASY – No one wants to deal with a hassle.

DON’T MISS – Capitalize on fear of missing out.